Emory O'Malley (he/him) is a writer, editor, content strategist, and brand marketer focused on championing mission-driven ecommerce brands, crafting engaging stories, and developing omnichannel copy that converts. He develops tone and voice guidelines that highlight a brand's unique identity, then applies those principles to copy touchpoints across the marketing lifecycle. He believes in the importance of community-driven marketing that invites audiences into a brand's world.