Emory O'Malley (he/him) is a writer and editor, social strategist, and content creator focused on championing mission-driven ecommerce brands and nonprofits, crafting engaging stories, and developing omnichannel copy that converts. He develops tone and voice guidelines that highlight a brand's unique identity, then applies those principles to copy touchpoints across the marketing lifecycle. He believes in the importance of community-driven marketing that invites audiences into a brand's world.